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The acquisition of Totton-based New Forest Hire allows south of England merchant Elliotts to expand its product offering, with a range of tools and plant equipment, from mini diggers and dumpers to sanders and mowers.

Although under new ownership, New Forest Hire will retain its current trading name and people, with day-to-day operations unchanged.

It becomes a fifth division for the Elliott group, alongside Elliotts Builder’s Merchants, Elliotts Living Spaces, Elliotts Premier Roofing and the recently acquired Futuremost Group.

Stuart Long, who has owned New Forest Hire for the last 10 years said: “I am proud of what we have achieved at New Forest Hire and today marks an exciting new era for the company to be joining the Eliotts family of businesses. I am sure the business will go from strength to strength whilst retaining the high level of service that our customers are used to.” 

Elliotts supplies building materials to the trade and the public from 13 branches across the south of England. The business has been family owned and run since it was founded in 1842, with its head offices still operating from the founding site at Millbank Wharf in Northam, Southampton.

Chief executive Tom Elliott said: “Our long-term aim is for Elliotts to become a complete ‘one-stop shop’ to help our customers build. Acquiring New Forest Hire marks a significant step in expanding our product offering and gives us the flexibility to offer our customers additional value through an easy to access hire option for any equipment or plant machinery that they may need.

“New Forest Hire’s strong local reputation and specialist expertise complement our 183-year foundation of customer service and industry knowledge. I am really excited to welcome them to the group and look forward to working together to build an exciting future together.”

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