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https://www.theconstructionindex.co.uk/assets/news_articles/2025/06/1749622894_hartwell-unveils-100-million-phoenix-yard-regeneration-plans-for-former-ironworks-site-in-digbeth-aerial-cgi-copy.jpg
Hartwell plc, the automative and property development company, has submitted its plans to Birmingham City Council for a mixed-use scheme in the centre of Digbeth.
The plans are to transform a 2.8-acre brownfield site between Coventry Street, Oxford Street, Meriden Street and Digbeth High Street to deliver a new gateway to Digbeth.
The proposed plans are to provide 260,000 sq ft (24,228 sq m) of media and educational space, commercial floorspace, 240 new residential units, retail, public realm and landscaping.
The designs have been developed by architects Allford Hall Monaghan Morris to echo the Phoenix ironworks site’s industrial heritage. They will also align with neighbouring projects, such as the BBC’s new multi-million-pound headquarters at Typhoo Wharf and the £1.9bn masterplan for Smithfield Market.
The anticipated Phoenix Yard project is expected to generate approximately 200 construction jobs and has the capacity to create more than 500 full-time equivalent positions, Hartwell said.
Group property manager Joanne Churchill said: “Our vision for Phoenix Yard aims to create a dynamic mixed-use neighbourhood at the heart of Digbeth. By tapping into the potential of this site, our plans are set to significantly enhance the area’s evolution into a thriving and vibrant part of Birmingham, providing an exciting array of new workspace, living and amenity opportunities for the future.”
Hartwell’s team also includes Ridge, Cundall, Hoare Lea, Macfarlane & Associates and Newmark.
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